The first year the main focus of the festival was to get photography out in the urban space and meet the audience on their terms. When the festival first opened its doors in May for the 7 day festival, it was with a program of more than 50 photographers, a raw and authentic Photo City in the Meat Packing District, the project Day & Night, exhibitions at the Copenhagen Metro stations and independent exhibition in museums and galleries all over town.

Photo City
The first Photo City was located in the Copenhagen Meat Packing District at the central part of Vesterbro, where it spread from the former slaughterhouse in Staldgade 38, which housed more than 25 photographers working with different genres, over several buildings in the area all the way to Øksnehallen, where 5 photojournalists presented their personal projects.

Day & Night
The main mission behind the project was to get photography out in the urban space of Copenhagen and to get people in the streets to notice that photography holds a lot more, than just being illustrations to newspaper articles or being advertisements in women’s magazines. Day & Night consisted of series from more than 16 Danish and international art photographers, which were either shown as installations in squares around town or as giant projections on the walls of houses all over Copenhagen.